“A Unique Ecosystem for the Quality Assurance Sector”
Marino Benassi, Managing Director of MARPOSS GmbH
For Marposs, Control is an important platform for showcasing its products and exchanging ideas. The company with headquarters in the Italian town of Bentivoglio, near Bologna, is a leader in the field of measuring and test technology. Managing director Marino Benassi talks about the value of face-to-face meetings with experts and the challenge of communicating the added value resulting from quality assurance as a strategic investment rather than merely a cost factor.
Schall: How important is the Control international trade fair for quality assurance for your company?
Benassi: The Control international trade fair for quality assurance is one of the most important platforms for us to showcase our products, services and solutions through direct interaction with visitors, customers and partners. At the same time, it provides us with the opportunity of gathering valuable feedback, new ideas and suggestions from the field.
Schall: What do you like most about Control?
Benassi: Control is a unique ecosystem for the quality assurance sector. Visitors gain a comprehensive overview of the latest technologies, trends and innovations, and are able to exchange ideas with experts in an open, friendly atmosphere. This is precisely the kind of direct dialogue that makes the trade fair so valuable.
Schall: From your perspective, which topics and technological trends in quality assurance will dominate Control 2027?
Benassi: Topics such as optical metrology, 3D reconstruction and data processing are becoming increasingly prominent. Flexible measuring technology, data collection and data consistency are important issues too. AI will also play a major role. AI not only supports the analysis of measurement data, it also facilitates process optimisation and supports well-founded operational and strategic decisions based on reliable data.
Schall: What role do quality assurance and, by extension, the topics covered by Control play in ensuring the future viability and cost-effectiveness of industrial manufacturing?
Benassi: Active, integrated quality assurance is now essential for the future viability and cost-effectiveness of industrial manufacturing. It promotes more efficient use of materials, reduces scrap and paves the way for innovative products, as well as new manufacturing and assembly concepts. Furthermore, cost-effective manufacturing necessitates increasing levels of automation and a control loop that relies on high-quality data. This data must also be suitable for AI analyses.
Schall: QA helps to safeguard Germany’s competitiveness as a business location, but organisations committed to quality assurance face numerous challenges. Which obstacles arise from your point of view?
Benassi: In addition to opportunities, we also recognise the challenges. Significant investment and cost pressure make it difficult for many companies to modernise their production and quality assurance systems. Long investment cycles in the manufacturing industries are also a factor, as is the challenge of communicating the added value resulting from quality assurance as a strategic investment rather than merely a cost factor. At the same time, in particular artificial intelligence is developing faster than standards and regulatory frameworks can cope with.
Schall: Thank you very much, Mr Benassi!